Casanova//McCann
Fernanda del Basto Rodríguez is an accomplished marketing professional with extensive experience in account management and brand strategy. Currently serving as an Account Supervisor at Casanova//McCann since July 2022, responsibilities include overseeing day-to-day account functions and collaborating with creative, production, and media teams. Previously, Fernanda held various positions at Cervecería AB InBev Chile from October 2017 to January 2022, including Brand Manager for Premium Global Brands, Innovations Manager, and Marketing Coordinator roles, where tasks involved managing annual budgets, developing marketing strategies, and launching 360-degree campaigns. Fernanda began the professional journey as a Digital Marketing Intern at Telefónica Chile in 2015. Educationally, Fernanda earned a Bachelor's degree in Commercial Engineering with a focus on Marketing and Business Economics from Universidad de los Andes, complemented by extensive English language education from various institutions.
Casanova//McCann
Casanova//McCann is a woman-owned, minority-owned, full-service advertising agency specializing in reaching Hispanic consumers. Based in Southern California with offices around the country, we are one of the top Hispanic agencies in the U.S. We translate culture into business impact by getting to the heart of culture, and we create ideas that move people and brands.