Bianca Santos

Bianca Santos is currently working as a Senior Marketing Analyst at Via, where Bianca oversees the execution and optimization of paid media campaigns. In their previous roles, Bianca has managed ad operations processes, monitored campaign performance, analyzed results, and planned and executed marketing campaigns for companies such as Bourbon Hotels & Resorts and Comgás. Bianca also has experience working with L'Occitane Group as a Communication Intern, where Bianca was involved in strategic planning, media relations, social media content creation, and competitor analysis. Bianca holds a Bachelor's degree in Advertising and Marketing from Universidade Presbiteriana Mackenzie and is currently pursuing a postgraduate degree in Leadership and People Management at Escola Conquer.