Igor Alves

Igor Alves is a seasoned professional in digital analytics and MarTech, currently serving as Coordinator of Digital Analytics at Grupo Casas Bahia since March 2024. With a robust background in leading analytics solutions, Igor specializes in data strategy development and implementation across platforms like Google Analytics 4, Google Tag Manager, and Salesforce. As Analytics Ambassador for Comunidade CRO Brasil since September 2023, Igor drives content and partnership strategies for community growth. Previously, Igor held various roles at Itaú Unibanco, where responsibilities included leading technical teams, orchestrating data migrations, and democratizing data across investment platforms. Additional experience spans consulting roles in business and analytics, notably increasing lead generation and implementing predictive models. Igor's educational credentials include a Master's degree in Data Analytics from Saint Leo University and multiple qualifications in civil engineering.