Matheus Vancini Saldanha

Matheus Vancini Saldanha has work experience as a CRO Analyst at Grupo Casas Bahia since April 2021. Prior to that, they worked at Enext Consulting from October 2019 to April 2021, where they started as a CRO Intern and later became a CRO Analyst. Matheus'sresponsibilities included monitoring KPIs, planning schedules, conducting analyses and diagnostics, creating hypotheses and validating them, segmenting data, and conducting A/B tests. Matheus utilized various tools such as Google Analytics, Google Optimize, Google Tag Manager, Google Data Studio, Hotjar, FullStory, and the VTEX Panel.

Matheus Vancini Saldanha received a Bachelor's degree in Publicidade e Propaganda from Universidade Presbiteriana Mackenzie, where they studied from 2017 to 2020. Matheus then pursued a Graduate Course in Big Data e Marketing Intelligence at Pontifícia Universidade Católica do Paraná from 2021 to 2022. Before attending university, Matheus completed their Ensino Médio (High School) at Colégio Presbiteriano Mackenzie from 2014 to 2016. In addition to their formal education, Matheus obtained several certifications, including the Google Analytics Individual Qualification from Google in November 2019, the Microsoft Office Excel Básico / Intermediário from Ka Solution in 2019, the Google Ads Fundamentals from Google in May 2019, and the Certificate in English Studies - General 20 from LSI Language Studies International in 2018.