Casas Bahia Group
Paula Bittencourt is an Executive Tax Manager at Via since February 2011, responsible for tax planning and consulting across various sectors, including retail, e-commerce, financial services, and logistics, along with overseeing the tax litigation for the group since 2017. Additionally, Paula serves as a member of the Fiscal Council of Fundação Casas Bahia and previously held the position of Senior Tax Manager at Via Varejo, managing direct tax compliance and litigation. From October 2006 to February 2010, Paula worked at PricewaterhouseCoopers as a Supervisor, where involvement in domestic and international M&A transactions spanned various industries. Paula holds a postgraduate degree in Tax Law from PUC-SP and a law degree from Pontifícia Universidade Católica de São Paulo.
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Casas Bahia Group
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Casas Bahia Group is to be the relationship and consumption platform for Brazilians wherever, whenever and however they want. To achieve this, we are going far beyond retail, on a journey that puts the customer at the center of everything. We have unique levers, which enable the best possible experience through an agnostic offer of products, services, financial and logistics solutions. We operate omnichannel, with top of mind brands offering a series of services and financial solutions that feed back and boost our ecosystem. In online operations, we are already recognized as a destination in several key categories, such as electronics and furniture. We created a new sales tool – Call me on Zap – where we have over 20 thousand online sellers who serve our customers in a digital yet humanized way. Marketplace partners take advantage of the strength of our brands, service platform and logistics to sell more and more. With an increasingly broad assortment, we are positioning ourselves as a relevant player in this segment. Our logistics are at the service of this omnichannel, generating value for the customer and operating in an open manner. We have strong geographic coverage through our network, with all stores serving as collection points for products purchased online – Retira Rápido – and as logistical support. We deliver light and heavy products with the same efficiency, in all cities in Brazil and with a good level of service. Our financial solutions allow the democratization of credit and the inclusion of Brazilians through a competitive credit offer. Our portfolio of financial solutions is constantly evolving, with a wide range of services for both individual and legal entities. It is a continuous process of development and transformation. This is how we imagine new paths!