GERALD JOHNSON, JR. is an accomplished professional with extensive experience in the fields of marketing technology and data management. As Principal and Senior Analyst at Cascade Strategies, Inc. since 2015, Gerald has led the development of AI-driven martech systems for major clients including Expedia and Siemens, while also expanding the company’s global presence. From 2006 to 2015, Gerald served as VP of Client Services at Nimbus Online, Inc., where responsibilities included the installation of Data Management Platforms and designing custom KPI dashboards for clients. Prior experience as a Market Research Analyst at BrandWorks involved supervising brand studies for Fortune 500 companies and presenting strategic recommendations. Gerald holds a BA in Government from Harvard University and a Certificate in Neural Networking from Carnegie Mellon University.