Evelyne Lafontaine

Evelyne Lafontaine is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as Vice-présidente Marketing & Innovation at Cascades since January 2017, Evelyne also oversees marketing innovation strategies within Cascades Specialty Products Group. Prior to this, Evelyne held the position of Directrice Nationale Marketing, Communication et Événements at TVA Publications, where responsibilities included developing marketing plans and executing communication strategies for 60 Canadian magazines. Evelyne's background includes significant roles at Yves Rocher, including Directrice Marketing Produit Canada et USA, where product launches and strategic brand initiatives were key focuses. Additionally, previous experience spans various positions in marketing and product management at companies like Optometric Services Inc and CHANEL. Evelyne holds a Bachelor’s degree in Marketing from Université de Sherbrooke and an Associate degree in Business Administration from Champlain College Lennoxville.