Jeff Peterson

Owner/Chief Executive Officer at Interstate Music

Jeff Peterson has a diverse work experience spanning over several decades. Jeff started their career as a State Manager, Direct Sales Manager, and Business Owner from 1990 to 2003. Subsequently, they held the position of Sales Manager at Jensen Equipment Company where they successfully managed a sales team and led major accounts. During this time, they also played a crucial role in launching and teaching sales courses to distributor and manufacturer professionals.

From 2006 to 2009, Jeff served as the Director of Sales & Marketing at Builder's World Inc. & Jensen Equipment, where they oversaw strategic planning, recruitment, and development of leadership teams. Jeff also implemented a comprehensive forecasting system and developed price positioning strategies, resulting in increased sales and margin success.

In 2009, Jeff became the Owner/Chief Executive Officer of Geneva Supply. Jeff directed all day-to-day activities, including business development, strategic planning, sales, marketing operations, and vendor relations. Jeff also became a business speaker and motivational influencer, sharing insights on improving online selling services.

In 2017, Jeff established BizTank NonProfit, providing a platform for career ideas and passion for Junior and Senior high school students. As President & Creator, they aimed to enlighten and inspire young minds.

In 2019, Jeff co-founded Fueling The Tank and became the Podcast Host & Founder. Jeff also led the acquisition and redesign of Cascio Interstate Music, serving as CEO of Interstate Music, where they implemented innovative business strategies and brand designs for online-based companies.

Lastly, in 2020, Jeff led the acquisition of Casio Interstate Music and relaunched the brand as the Owner/Chief Executive Officer of Interstate Music. Jeff also initiated the annual Interstate Music Awards, a contest showcasing musicians nationwide.

Overall, Jeff Peterson's work experience highlights their leadership, strategic planning, sales, marketing, and entrepreneurial skills in various industries.

Jeff Peterson attended Loyola Academy from 1982 to 1986, where they completed their high school education with a focus on college preparation. Following this, they enrolled at Carroll University from 1986 to 1990 to pursue a degree in Business Management, although the specific degree earned is not provided.

Links


Org chart