Beatrix Wong

Beatrix Wong is a seasoned professional in e-commerce and digital marketing with extensive experience in managing global partnerships and market entry strategies, particularly in Asia and Europe, as demonstrated in the role of Head of New Markets at CASETiFY since May 2020. Previously, as Head of Ecommerce at CASETiFY, Beatrix was responsible for global digital sales across web and app channels. Prior experience includes serving as Marketing Director at Strawberrynet, focusing on global e-commerce development and operations, and holding various consulting roles at Practicology, where expertise in multichannel e-commerce strategies was established. Beatrix also has a solid foundation in digital marketing and customer acquisition from earlier positions at Neo Derm Group Limited, gooodapple.com, and leading beauty brands such as Estee Lauder and L'Oréal. Beatrix holds a Bachelor of Social Science degree in Sociology from The Chinese University of Hong Kong.