Katie Hung

Katie Hung is a marketing professional with extensive experience in growth marketing and content strategy. Currently serving as Assistant Growth Marketing Manager at CASETiFY since November 2021, Katie develops global paid media strategies, conducts data-driven analyses, and optimizes various content for SEO and conversion benchmarks. Previously, as Senior Growth Marketing Associate at SmileDirectClub, Katie achieved significant sales growth in the Hong Kong and Singapore markets by delivering comprehensive campaign strategies and conducting post-campaign evaluations. Earlier roles include Marketing Coordinator at The Mango Agency and Features Reporter at Sing Tao News Corporation, where Katie honed skills in content creation and media relations. Katie holds a Bachelor of Arts in Media and Communications from City University of Hong Kong and participated in an exchange program at Leiden University.