Silk Tangsanakun

Silk Tangsanakun is a Business Development Manager at CASETiFY, overseeing marketing, B2B partnerships, artist partnerships, and retail across the SEA region since August 2022. Previously, Silk held positions at TikTok as Marketing Manager and Measurement Partner for the SEA region, focusing on multiple markets including Singapore, Indonesia, Thailand, Malaysia, Vietnam, and the Philippines. Silk's expertise encompasses brand lift, split testing, cross-platform measurement, and meta-analysis. Prior experience includes roles at Nielsen as Manager of Client Services in media and at Ipsos as a Research Executive, working in the real estate, FMCG, and financial services sectors. Silk holds a Bachelor's Degree in Marketing from Chulalongkorn University and studied at the University of Northern Colorado.