Alex Certoma

Alex Certoma serves as the Chief Lending & Technology Officer at Cash Direct since August 2025, bringing a wealth of experience in strategic leadership and financial analysis. Previously, Alex held the position of Director Corporate Strategy, Alliances and Partnerships at Universal Biosensors from August 2020 to August 2025, where responsibilities included conducting analyses of M&A opportunities and facilitating entry into new markets. Prior roles at Universal Biosensors encompassed Associate Director - Corporate and Corporate Analyst, focusing on M&A due diligence, financial modeling, and developing an innovation ecosystem. Alex's career began with roles in product management and analysis at Cash Direct and as an intern at Progressive Direct Insurance Australia. Academic credentials include a Master’s of Applied Finance from Macquarie University and dual undergraduate degrees in Commerce and Engineering from Monash University.