Pedro Julio Vallenilla Sosa

CEO & Co-Founder at Cashea

Pedro Julio Vallenilla Sosa has a strong background in entrepreneurship and startup mentorship. Pedro Julio is currently the CEO and Co-Founder of Cashea, a Buy Now Pay Later platform in Venezuela. Pedro Julio established Cashea in 2022 and aims to provide 0% interest consumer loans in easy installments, empowering customers' continuous growth.

Prior to Cashea, Pedro served as a Mentor at Founder Institute starting in 2023. Pedro Julio also worked as a Mentor at Start-Up Chile from 2020 to 2022, where they provided comprehensive pre-acceleration, acceleration, financing, and expansion services to startups in Chile.

In 2016, Pedro founded Elemétrica, a sales and product behavior visualization tool for the restaurant and retail industry. Pedro Julio acted as the Director of the company until 2022. Elemétrica's notable clients include Subway, Samsung, Burger King, and more. Pedro's startup received support from programs like Parallel18, Start-up Chile, and The Startup School by Y Combinator.

Pedro took on the role of Head of Sales at Colektia in 2021, a remote collection company operating in multiple Latin American countries. During their tenure, they successfully onboarded clients like Nubank, Santander, and OLX. Colektia has been recognized as the most innovative collection company in LATAM and is backed by prominent venture capitalists.

In 2019, Pedro founded Meser, an automated coaching assistant for restaurant waiters. The platform aimed to enhance business visibility and boost sales for full-service restaurants. Pedro served as CEO of Meser until 2020.

From 2010 to 2019, Pedro held multiple roles at TuDescuento, Venezuela's first and largest daily deal site. Pedro Julio was the Founder and Board Director of the company, selling over 1 million coupons and making it the second-biggest e-commerce platform in Venezuela. Additionally, Pedro also served as the Founder and CEO of TuDescuento from 2010 to 2013.

Throughout their career, Pedro has been actively involved in various startup accelerator programs. Pedro Julio was a participant in Parallel18 in 2018 and a Founder at Elemétrica in G5 and G19 programs at Start-Up Chile in 2018.

Overall, Pedro Julio Vallenilla Sosa has a diverse and impressive work experience, specializing in entrepreneurship, startup mentorship, and innovative business ventures.

Pedro Julio Vallenilla Sosa began their education in 1995 at the Instituto Cumbres de Caracas, where they pursued a Bachelor of Science degree. Pedro Julio completed their degree in 2006 and subsequently enrolled at the Universidad Metropolitana (VE) from 2006 to 2008, although their specific degree and field of study during this period are not provided.

In 2022, Pedro Julio Vallenilla Sosa attended Latitud and obtained a Fellowship in LF6. Additionally, they have acquired several certifications throughout their career. In March 2022, they received the Growth Series certification from Reforge. In July 2016, they obtained an Inbound Certification from HubSpot. It is worth noting that Pedro Julio Vallenilla Sosa acquired two separate Inbound Certifications from HubSpot in July 2016. No information is available regarding the institution responsible for granting their Lean Management certification.

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Timeline

  • CEO & Co-Founder

    March, 2022 - present