Nishat Farhat

Nishat Farhat is an accomplished marketing professional currently serving as Associate Director at Cashfree Payments since September 2024. With significant experience in brand management, Nishat previously held the position of Senior Brand Manager at Flipkart from July 2019 to September 2024, overseeing various initiatives including the Flipkart brand playbook and several successful product launches across diverse segments. Prior to Flipkart, Nishat was Senior Manager of Marketing at Zefo, where strategic marketing efforts resulted in remarkable growth in customer acquisition channels. Earlier career roles include positions at Ogilvy & Mather Advertising, Oracle Corporation, and CoCubes.com, showcasing a solid track record in campaign strategy, execution, and brand development. Nishat holds an MBA in Marketing and Strategy from the Indian Institute of Management Bangalore and a B.Sc (Honors) from Miranda House, Delhi University, in addition to completing a digital transformation program at Renmin University of China.