Praveenraaj Thangaraj

Praveenraaj Thangaraj is a seasoned marketing professional with extensive experience in digital marketing, focusing on performance and acquisition strategies. Currently serving as a Senior Manager for Digital Marketing at Cashfree Payments since April 2022, Praveenraaj leads a team to drive revenue through data-driven campaigns across various paid channels. Prior roles include Senior Manager and Manager in Performance Marketing at Razorpay, where responsibilities included managing multi-channel campaigns and developing brand strategies. Praveenraaj's career also includes significant contributions as Lead Analyst and Senior Analyst in Digital Marketing at BankBazaar.com, and earlier positions in ad operations and PPC analysis. Praveenraaj holds an MBA in Marketing/HR from SRM University and a Bachelor of Science in Visual Communications from the University of Madras.