Shermeen Greenmun

Shermeen Greenmun is an experienced executive currently serving as Vice President for Casio America, Inc., overseeing operations in the US, Canada, and Mexico since April 2024. Previously, Shermeen held the position of Regional Director for the West Coast at Bucherer AG from April 2022 to May 2024 and served as CEO of Wear It Iz, a company specializing in high-quality, eco-friendly custom apparel, from March 2020 to April 2022. Shermeen has a robust background in the luxury watch and jewelry industry, holding director roles at Grand Seiko Corporation of America and multiple brands under the Swatch Group, including OMEGA and Breguet. Prior experience includes a sales manager role at Chopard and a business manager position at Saks Fifth Avenue. Shermeen holds a Bachelor of Arts in Applied Psychology and English Literature, along with professional education from the Gemological Institute of America.