Cassina
Hirsa Shohadai is an experienced professional in the fields of sales and interior design, currently serving as a Sales Executive & Interior Designer at Cassina since November 2018. Prior to this role, Hirsa worked as a Sales Design Consultant at Natuzzi from May 2017 to November 2018, and as a Brand Specialist at Marella - Max Mara between August 2016 and May 2017. Earlier experience includes positions as an Interior Designer from January 2014 to March 2016 at an unspecified company and at CSP Resourcing from March 2013 to December 2013. Hirsa began a career in design education as an Assistente at the University of Florence, contributing to the course “Preparation and Set Design For Fashion Events” from October 2010 to February 2012. Additionally, architectural experience includes work as an Architetto at rrs-studio from 2009 to 2011, focusing on architecture, interior design, and international design competitions. Hirsa holds a Bachelor of Architecture degree from Università degli Studi di Firenze, obtained between 2002 and 2009, and has further education from CSP Resourcing accademia del Design di Verona.
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Cassina
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Cassina, founded in Meda in 1927, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from handcraftsmanship to serial production. Cassina has always had a pioneering attitude thanks to its commitment to research and innovation, combining technological skill with traditional craftsmanship and involving important architects and designers to envision new forms and transform them into projects. Today, ‘The Cassina Perspective’ expresses the company’s values through an eclectic collection where innovative products and Modern icons come together to create welcoming environments, dialoguing according to a unique design code based on excellence.