Cassina
Tiziana Giacovani is an accomplished Trade Marketing and Event Manager at Cassina since July 2022, specializing in bridging marketing and sales to enhance product visibility and drive demand. With previous roles including Trade Marketing & Sales Force Development Manager at Flos and WW Trade Marketing & Visual Merchandising Manager at Chantecler, Tiziana has a proven record in developing strategic marketing plans and visual merchandising guidelines aimed at boosting brand growth. Tiziana's extensive experience in the retail sector includes a notable tenure at Pandora, where responsibilities ranged from overseeing visual merchandising across Southern Europe to spearheading sustainable business campaign strategies. An educational background from Harvard Business School and the University of the Arts London further complements Tiziana's expertise in business administration and display design.
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Cassina
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Cassina, founded in Meda in 1927, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from handcraftsmanship to serial production. Cassina has always had a pioneering attitude thanks to its commitment to research and innovation, combining technological skill with traditional craftsmanship and involving important architects and designers to envision new forms and transform them into projects. Today, ‘The Cassina Perspective’ expresses the company’s values through an eclectic collection where innovative products and Modern icons come together to create welcoming environments, dialoguing according to a unique design code based on excellence.