Ryan Rabe

Ryan Rabe has a diverse work experience in the media and advertising industry. Ryan is currently the VP Sales, Midwest at Cast Iron Media, where they lead sales efforts with agencies and direct clients in the Midwest region. Their responsibilities include connecting brands to loyal sports viewers through direct league partnerships and unique connected TV sports viewership.

Prior to their current role, Ryan worked at Effectv as the National Sales Manager. Here, they connected advertisers and brands with their target consumers using data-rich, audience-based multi-screen video messaging. Ryan was responsible for reaching over 28 million households across 60+ designated market areas (DMAs) and offering 1st party data-rich targeting capabilities, sports programming, premium digital video, OTT, CTV, and more.

Before joining Effectv, Ryan served as the Sports Sales Manager at Effectv, where they monetized exclusive live sports programming on cable across various verticals. Their responsibilities included driving revenue through sponsorships in major sports events, such as NFL Football, MLB/NBA/NHL Regular Season and Playoffs, Olympics, March Madness, FIFA World Cup, and the College Football Playoff. Ryan consistently achieved revenue growth through new business, renewals, increased rates, and digital adoption.

Ryan began their career at NBCUniversal Local as an Account Executive at WMAQ-TV. Ryan focused on revenue growth, new business acquisition, and providing excellent customer service. Ryan played a key role in delivering successful advertising campaigns for high-profile events and sports properties, such as the Golden Globes, Super Bowl, NFL, Olympics, NHL, Golf, etc.

Before joining NBCUniversal Local, Ryan worked at CoxReps as an Account Executive, where they sold television and digital advertising across multiple affiliates and markets. Ryan worked with major networks like CBS, ABC, NBC, FOX, and CW in top DMAs.

Earlier in their career, Ryan worked at RPA as a Media Buyer, responsible for buying media placements, and at LCI as a Broadcast Assistant.

Throughout their career, Ryan has demonstrated a strong track record in sales, revenue growth, customer service, and media buying. Ryan has a particular expertise in sports and advertising across various media platforms.

Ryan Rabe attended the University of Illinois Urbana-Champaign from 1995 to 1999. However, no specific degree or field of study information is provided for this period. Subsequently, from 1999 to 2001, they attended Columbia College Chicago, but no degree or field of study details are mentioned for this period either. In terms of additional certifications, Ryan obtained the Edge Academy Certified: Marketing Foundations certification from The Trade Desk in February 2021.