Zainab Bargach

Field Marketing Manager - France at CAST Software

Zainab Bargach is a dedicated marketing professional with a strong background in field marketing and digital strategies, currently serving as the Field Marketing Manager for France at CAST since December 2021. In this role, Zainab oversees the marketing budget, develops quarterly marketing tactics, manages inbound leads, and executes effective nurturing campaigns, achieving notable metrics such as a 20% increase in email engagement and a 4% click-through rate. Prior experience includes positions as an International Marketing Intern at Quasar AI, where Zainab enhanced social media engagement, and a marketing role at IVECO, contributing to quarterly campaigns across Central and Eastern Europe. Additional internships at C2C Movers, Wineo, and dpointgroup further emphasize Zainab’s proficiency in digital marketing and content development. Educational qualifications include a Master of Science in International Business from SKEMA Business School and a Master’s degree in Management from MBS School of Business.

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