Castel Frères
Hélène Franz has extensive experience in marketing and category management within the food and beverage industry. Currently serving as a Category Manager at Castel Frères, Hélène focuses on developing the wine category for specialized sales channels, analyzing market needs for distributors and restaurateurs. Previous roles include responsibilities as a marketing group leader at Castel Frères, managing dairy product portfolios at ANDROS Restauration, and operational management of product lines at Groupe SAVENCIA. Hélène also has a strong background in project management and product launch strategies, complemented by a robust academic foundation in marketing and management from esteemed French universities.
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Castel Frères
Castel Frères is the historic wine trading business created by Pierre Castel with his brothers and sisters in 1949. Over time, we have created a comprehensive range including not only brand leaders and successful innovations, but also châteaux wineries and grand cru wines. Third largest in the world market, Castel Frères is today "the most important place for French wine in the world" for professionals and consumers worldwide. ***Castel Frères is part of CASTEL Wine International***