Faye Chong

Faye Chong is an accomplished Senior SEO Specialist at Castlery since January 2023, with significant contributions to blog channel management across the US, Singapore, and Australia, including a 16x increase in free traffic through the implementation of the Jobs To Be Done framework. Previous roles include SEO Content Specialist at EasyStore and Content Marketing Lead at Novocall, where initiatives led to a remarkable 43x increase in free traffic and improved website performance. Faye's background encompasses expertise in digital marketing, content creation, and SEO strategies, supported by a Bachelor of Business in Marketing from SIM Global Education and further education at Korea University and Singapore Polytechnic.