Martyna Piwowarczyk

Martyna Piwowarczyk has extensive experience in web merchandising, currently serving as Web Merchandising Manager at Castorama Polska Sp. z o.o. since July 2014. Responsibilities include managing a team, implementing web merchandising strategies, analyzing sales performances, ensuring high-quality non-product content, overseeing promotional mechanisms, and optimizing search functionality. Prior roles at the same company include Web Merchandising Coordinator and Specialist, focusing on e-merchandising, user experience optimization, email marketing, and digital transformation projects. Martyna's earlier experience includes a research internship at the Centrum Przywództwa i Społecznej Odpowiedzialności Biznesu and a student internship at Inspekcja Handlowa. Martyna holds a Master's degree in Business Management and a Bachelor's degree in Management from Nicolaus Copernicus University.