Cansu Taç Ekmekçiler is a seasoned marketing professional with extensive experience in the lubricants industry, currently serving as the Global Growth Unit Manager at Castrol since June 2019. In this role, Cansu drives strategic growth projects and focuses on establishing the Castrol ON brand as a leader in EV Fluids and Thermal Management. Previous positions include Head of Brand, Product and Communication for Turkey, Ukraine, and Central Asia, and Marketing Manager for Commercial Vehicle & Industrial Lubricants at BP, where Cansu executed global brand strategies and supported product and brand management. Cansu's career began at Castrol in 2011 and includes roles such as Marketing Specialist and OEM Sales Specialist, along with a brief internship at BP. Cansu holds degrees from Sabanci University and İstanbul Bilgi Üniversitesi and completed secondary education at Kadiköy Anadolu Lisesi.
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