Merve Evci Bozkurt

Merve Evci Bozkurt is an accomplished marketing professional with extensive experience in channel marketing and strategic brand management. Currently serving as a Channel Marketing Executive at Castrol since December 2021, Merve previously held the role of Segment Marketing Manager at VitrA Bathrooms, where innovative strategies and marketing plans were developed to enhance product awareness and engagement. Merve's background includes a significant tenure at Eczacıbaşı Topluluğu, progressing through various roles such as Trade Marketing Category Manager and Senior Product Manager, focusing on market strategies and product growth for the VitrA brand. Merve commenced a career with British American Tobacco as a Marketing Management Trainee and began in marketing as a Campus Brand Manager at YOUTH REPUBLIC AS. Academically, Merve holds a Bachelor of Arts in Political Science and International Relations from Boğaziçi University and has pursued further studies in Arabic and renewable energy.