Razia Shahid

Razia Shahid is a skilled marketing professional with extensive experience in product management and brand marketing. Currently serving as a Product Manager at Casual Sportswear SMC (Pvt.) Ltd since June 2020, Razia previously held the role of Sales Marketing Coordinator at AKBERALI & SONS for a brief period in May 2020. Prior experience includes a significant tenure at Oxford University Press from May 2013 to June 2017 as an Assistant Marketing Manager, where responsibilities included organizing promotional activities, managing volunteers, and coordinating with the design team. Razia also served as Brand Manager at Espresso Coffee Houses Pvt. Ltd. from December 2010 to March 2012, focusing on digital marketing and promotional strategies. Academically, Razia holds an MBA in Marketing and a BBA in Marketing from the Institute of Business Administration, completed in 2011 and 2007, respectively.

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Karachi, Pakistan

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Casual Sportswear SMC (Pvt.) Ltd

Established in 1990, one of the Pakistan leading export denim based company since its inception and built reputation for quality garments among the world’s leading brands of denim with production of 20,000 pieces a day with workforce of more than 3,000 employees at our state of arts manufacturing facilities. Our vision is to focus on efficiency, technology and innovation to meet growing demand of denim products. CSW focus on niche clientele and that’s our token of credibility and trust; built over the years. We have strong foot prints in US and UK market and exploring other markets to built better & sustainable future. At CSW, every opportunity comes from challenge and our culture is derived from challenge. Over the years CSW witnessed that a key role is ensuring right influences of attracting the right candidate and we do that by creating transparent environment at our facilities. CSW empowers the team to go above and beyond, that really help us in driving and focusing on customer delight, quality and credibility building. CSW values are the foundations of a balanced success i.e.Trust, Honesty, Character, Loyalty and Integrity.