Matthew Westby

Matthew came to Cat5 in 2014, already with more than a decade of experience in the ever-evolving digital advertising space. He served as the Marketing Director before accepting a place on the executive team as Vice President of Ecommerce.

He brings to the leadership team a proven track record of overcoming logistical, technical and growth-related challenges. His proactive approach to the position plays a key role in strategic initiatives and contributing to the long-term vision and goals of the company.

Matthew has an affinity for numbers and analysis, and a knack for leveraging data to find opportunities. He skillfully leads his staff utilizing continuous evaluation and improvement practices, as well as provides the tools and resources needed to realize their full potential.