Katherine _

Katherine has a strong background in marketing analytics and data-driven insights. Katherine started their career at Nielsen in 2008 as a Project Analyst, where they specialized in measuring post-campaign sales impact for clients. From 2010 to 2011, they worked at NCSolutions as a Manager, gaining project management skills and delivering custom measurement using Nielsen-Catalina ID graph and purchase data. Katherine returned to Nielsen in 2011 as a Senior/Client Manager, leading Marketing Mix and Matched Panel Analysis projects for Fortune 500 CPG manufacturers. Katherine'spresentations and insights earned praise from multiple clients. Most recently, Katherine joined Catalina Marketing in 2016 as an Analytics Associate Principal, focusing on custom insights to optimize marketing campaigns. Katherine has a deep understanding of individual shopper or household level data and is skilled in statistical modeling.

Katherine earned a Master of Science (M.S.) degree in Statistics from the University of Illinois Urbana-Champaign in 2006. Prior to that, they pursued a Bachelor of Science (B.S.) degree in Business Administration, with a focus on Marketing, from the Gies College of Business at the University of Illinois Urbana-Champaign, from 2001 to 2005.