Catalonia Trade & Investment
Alberto Martín Torras is an accomplished executive with extensive experience in international business development and government relations. Currently serving as the Executive Director of the Germany Office for Catalonia Trade & Investment, Alberto leads strategic initiatives in the DACH region, facilitating global expansion for Catalan companies. Previously, Alberto held key positions at Fira Barcelona, including Head of Government Relations and Head of Asia Pacific & Middle East, where significant revenue growth and successful partnerships were established. Alberto's early career involved managing editorial projects focused on the energy sector in Mexico, Colombia, and Canada, along with advisory roles in international trade. Alberto holds multiple degrees, including a BBA and MSc in Management from Esade and an MSc in International Management from Università Bocconi, complemented by executive education programs at prestigious institutions such as IESE and IMD.
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Catalonia Trade & Investment
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Catalonia Trade & Investment is the Catalan Government agency for foreign investment and business competitiveness. It promotes innovation, internationalisation, trade and funding of Catalan companies and startups. It also organizes trade missions in countries chosen strategically for their business and technology cooperation opportunities. In addition, it offers specialised one-stop-shop services to international investors and corporations, attracting foreign direct investment to Barcelona and Catalonia. Headquartered in Barcelona, Catalonia Trade & Investment operates from 40 offices around the world, covering over 100 markets.