Catalyst Brands
Macy Mendez is a digital campaign professional with extensive experience at JCPenney since May 2018, currently serving as the Digital Campaign Team Lead and previously as a Digital Senior Specialist. Responsibilities include enhancing site functionality, analyzing sales performance through various analytical tools, and collaborating with cross-functional teams to improve customer experiences. Macy's earlier experience includes a Site Merchandising Intern role at JCPenney, where conversion funnel analysis and competitive shopping analysis were conducted, and a supervisory position at Papaya Clothing, where exceptional performance led to a promotion. Macy holds a degree from the University of North Texas, completed between 2015 and 2018.
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