Amy Wynne Joseph

Amy Wynne Joseph has a law degree from George Washington University and a B.A. in English Literature from Brandeis University, Amy is that rare naming professional with both legal and language expertise. While her responsibilities at Catchword center mostly on screening, her fascination with the field of brand naming spans decades, and she’s always happy to engage in a debate over the origin of the name Starbucks (yes, it’s a reference to the first mate in Melville’s classic novel,