Dragos Dragusin

Snr CRO Analyst at Catena Media

Dragos Dragusin has a diverse work experience in the field of digital analytics and online marketing. ๐Ÿ“ˆ Dragos started their career in 2008 as a Graphic Artist & Online Marketing Consultant at Web Future Solutions, where they were involved in strategic planning, developing and monitoring online marketing KPIs, competition analysis, and social media monitoring.

In 2013, Dragos worked as an Online Marketing Consultant at www.jocshop.ro, focusing on strategic planning, competition analysis, developing and reporting online marketing KPIs, and managing Google Adwords campaigns. ๐Ÿ“ˆ Dragos then became a Conversion Rate Optimization Consultant at Omniconvert in 2014, where they specialized in conversion rate optimization.

From 2015 to 2017, Dragos worked as a Conversion Consultant at Reincubate, where they conducted web analytics audits, monitoring, and reporting, as well as user testing and A/B testing. ๐Ÿ“ˆ Dragos also worked on custom Google Data Studio dashboards.

Dragos has also worked as a Freelance Web Analyst and Conversion Certified Optimizer since 2012, providing their expertise to various clients.

๐Ÿ“ˆ Dragos joined Macmillan Cancer Support in 2017 as a Digital Analyst, responsible for effective measurement and analysis of digital campaigns, A/B testing, and creating data-driven hypotheses. ๐Ÿ“ˆ Dragos later became the Lead Digital Analyst, overseeing the A/B testing setup and managing data analysis.

In 2019, Dragos became an Organizer at MeasureCamp Bucharest, a digital analytics "unconference" focused on exchanging ideas, solving problems, and networking with industry professionals.

๐Ÿ“ˆ Dragos also worked as a Google Analytics Trainer at London Marketing Academy in 2019, conducting courses for beginners and advanced users of the platform.

Currently, Dragos is working as a Snr CRO Analyst at Catena Media, where they are responsible for conversion rate optimization.

Throughout their career, Dragos has gained expertise in Google Analytics, A/B testing, web analytics, user testing, and online marketing.

Dragos Dragusin obtained a CXL Certified Optimizer degree from CXL in 2017, specializing in conversion optimization, user experience, and digital analytics. Additionally, they attended the Academia de Studii Economice din Bucureศ™ti from 2007 to 2010, but the degree and field of study are unknown. There is no information on their education before attending Academia de Studii Economice din Bucureศ™ti.

Furthermore, Dragos Dragusin has several additional certifications, including the Google Analytics 4 certification from CXL in 2020, Learning Asana certification from LinkedIn in 2020, Transitioning from Individual Contributor to Manager certification from LinkedIn in 2020, and Advanced Web Analytics Certification Training from Simplilearn in 2019. ๐Ÿ“ˆ Dragos also acquired certifications in Creating Interactive Dashboards in Tableau and Data Visualization for Data Analysts from Lynda.com in 2016. In 2014, they obtained the Inbound Certification from HubSpot, the Google Analytics Qualified Individual and Google Adwords Qualified Individual certifications from Google. Additionally, they earned the Digital Analytics Fundamentals Certified certificate from Google in 2013 and the SEO Practitioner Certification from Market Motive in 2012.

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