Chih Liang

Chih Liang is an accomplished executive with extensive experience in global marketing and product management within Caterpillar Inc., spanning over two decades. Currently serving as Vice President of Global Marketing, Chih Liang oversees the go-to-market strategy and execution for Cat construction machines, including marketing communications and digital marketing initiatives. Previous roles include Global Marketing Manager, where success was achieved in launching numerous new products, and various product management positions focused on profitability and market strategy in the Asia Pacific region. Chih Liang holds an MBA with honors from the University of Chicago Booth School of Business and a BS in Mechanical Engineering, graduating with highest honors from the University of Illinois Urbana-Champaign. Throughout the career, Chih Liang has demonstrated leadership in strategic development, successfully driving business performance and innovation in multiple roles.