Nicole Serena

Nicole Serena is an experienced Senior Media & Analytics Strategist at Caterpillar Inc., where responsibilities include leading paid media and analytics strategy for the Cat Brand team since January 2008. Nicole has previously held roles such as Digital & Social Media Strategist, Social Media Specialist, and Marketing Communication Specialist, focusing on cross-channel digital strategies and customer-centric media campaigns. In addition to current work at Caterpillar, Nicole serves as a Board Member for SocialMedia.org, fostering community among social media leaders. Early career experience includes serving as Design Editor at Pioneer Press. Nicole holds a Bachelor of Arts in Journalism from Eastern Illinois University.