Scott Orstad

Scott Orstad has extensive experience in marketing and communications in the healthcare industry. Scott is currently the Vice President of Marketing at Catholic Health, where they lead a centralized marketing division for a regional health system. In this role, they manage a multi-million dollar budget, oversees a team of 11 people, and handles various aspects of marketing, including branding, advertising, media buying, digital/web, reputation management, and CRM.

Prior to joining Catholic Health, Orstad worked at Nuvance Health as the Director of Marketing. In this position, they led rebranding efforts and managed a comprehensive marketing program for a health system consisting of seven hospitals and clinical services. Scott was responsible for a $6 million budget, supervised a team of five people, and handled advertising, media buying, call center, digital marketing, CRM, and website vendors.

Before Nuvance Health, Orstad served as the Director of Marketing at White Plains Hospital, where they developed and implemented marketing strategies to promote key services, product lines, and programs. Scott managed a budget of over $2 million, oversaw two direct reports, and handled various marketing activities, including advertising, brand management, digital marketing, direct mail, social media, and web strategy.

Earlier in their career, Orstad worked as the Senior Manager of Communications at The Leukemia & Lymphoma Society, where they managed both external and internal marketing communications. Scott served as a spokesperson, engaged with national and trade press, and promoted clinical research and partnerships.

Orstad began their career at Stamford Health as the Manager of Corporate Communications. Scott developed and improved the organization's communication program and enhanced its reputation within the media. Scott also played a key role in driving awareness and volume for key hospital programs and services through integrated marketing and social media initiatives. Scott achieved success in generating interest for the Center for Integrative Medicine and Wellness through proactive PR campaigns.

Overall, Orstad has a strong background in marketing and communications, with a focus on the healthcare industry. Scott has successfully managed budgets, led teams, and implemented various marketing strategies and tactics.

Scott Orstad earned a Bachelor of Arts degree in Journalism from the University of Connecticut.