Catsnake: The Story Agency
Rowena Wyles is a seasoned professional in the creative industry, currently serving as Creative Director at Catsnake: The Story Agency since September 2023. Wyles has held prominent roles as Creative Director at various agencies including OLIVER Agency and Adjust Your Set, where responsibilities included directing campaigns such as Barclays' Cost of Living initiative. Previous experience includes a freelance position at adidas as a Copywriter and contributions to notable campaigns for ASICS. Wyles began a freelance career in 2019, while holding a Creative Copywriter position at adidas and working with MediaMonks and Nice and Serious. Academically, Wyles holds a Master of Science in Global Governance and Ethics from UCL and a degree in Government, Politics, Philosophy, and Ethics from The London School of Economics and Political Science.
Catsnake: The Story Agency
Stories aren’t just fun – they’re essential to what makes us human. Telling the right story can shift attitudes, sell products and swing elections. Whether an organisation succeeds or fails can come down to whether they’re telling the right story, in the right way. At Catsnake we harness the three truths which make storytelling so powerful: 1. Humans seek out stories 2. Humans enjoy stories 3. Stories define our beliefs and actions In short, we make audiences care, share and act. We are The Third Sector Story Agency that thinks big and gets stuff done. So far we’ve helped the National Trust, the BBC, brands, charities, PR agencies and a 1000-year-old castle get smart with their storytelling. We’ve made issues such as recycling and food labelling into runaway viral campaigns and delivered real impact by helping organisations secure policy and behaviour change. We know that stories can change the world. Let us help shape yours.