CBA Design
Carolina Barruffini Conchon serves as Branding Director at CBA B+G Latam since August 2017, bringing extensive experience in brand strategy and management. Previous roles include Head of Strategy at Landor Associates, where Carolina led branding projects for clients such as Embraer and Diageo, and Partner at BRANDFY, focusing on brand repositioning and communication planning for notable companies. Carolina's earlier experience encompasses Brand Strategy Leader at GAD' and various marketing positions at Thymus Branding, PepsiCo, Sadia, and Submarino.com. Carolina holds an MBA in Marketing and Branding from the Schulich School of Business and a Bachelor's degree in Business Administration from FGV.
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CBA Design
To those who wonder what is design... It's innovation, use, solutions to simplify and improve people's lives. It is a prospective profession. Building the fundamentals of a brand, intervening in a consumer's life and developing conversations: CBA applies to cover all touch points. We work on the essence of the brand by activating all our expertise: strategy, packaging and activation, retail design and architecture, branding, digital. Today, CBA has 14 offices around the world. Our 300 consultants offer a global perspective and face complex projects in different markets.. Curiosity, structuring and synergy are essential. Our interactions with the network allow us to always inject a multicultural breath into our projects.