Jaime Bou

Jaime Bou is an experienced sales leader specializing in modern and traditional trade within the beverage industry. Currently serving as Modern Trade Sales Manager at cbc since February 2019, Jaime focuses on driving sustainable growth and strengthening customer partnerships across various retail channels. Previous roles include Head of Sales for Traditional Trade, Wholesale, and Modern Trade, where Jaime consistently achieved significant revenue growth and optimized commercial strategies. With a proven track record in trade marketing and relationship management, Jaime has developed innovative strategies that enhance brand visibility and market performance. Jaime holds a degree in Business Administration from Escuela Superior de Economía y Negocios.