Rafael Vega F.

Rafael Vega F. serves as the General Manager for Cbc in Peru since July 2015, overseeing operations and driving team development towards a multi-portfolio business model. Previously, Rafael held various commercial leadership roles within the company, including Commercial Director and Commercial Manager for different regions, significantly contributing to national sales and trade marketing strategies. Prior experience includes positions at Anheuser-Busch InBev as Trade Marketing Manager and Ambev, where Rafael advanced from North Sales Manager to South Commercial Manager. Educational qualifications include an Executive MBA from PAD - Escuela de Dirección de la Universidad de Piura and a Licentiate degree in specialized sales and commercial promotion from Universidad de Piura.