Fred Martins

Fred Martins, MBA, currently serves as a Senior Research Analyst at CBC/Radio-Canada, where responsibilities include analyzing Canada-wide perception surveys, reporting on Key Performance Indicators, and conducting audience research. Prior experience includes a role as a Product Support Analytics Specialist at Shopify, focusing on deriving insights from merchant interactions to enhance product development. Fred also worked as a Capital Investments Projects Manager at Oxiteno, developing business cases for high-value investment projects, and as a Business Projects Analyst at Vale, where market research and business plans for emerging technologies were conducted. Fred's early career included a position as a Logistic Planning Intern at ArcelorMittal. Education encompasses a graduate certificate in Marketing Research and Business Intelligence from Algonquin College, various finance-related certifications, and a bachelor's degree in Production Engineering from the Universidade Federal de Juiz de Fora.