Sada DIA is an experienced sales and technical professional with a focus on the West East Central Africa region, currently serving as the WECA Sales Lead at CBI since April 2020. Before this role, Sada held the position of Directeur commercial at Solution Informatique Durable (SOLID Afrique) from June 2018 to April 2020. Sada also previously worked at CBI as a Territory Sales Account Manager, responsible for Senegal and neighboring countries, and at SOLID Afrique as a Technical Sales Engineer, engaging in customer consultations and account management. Earlier experience includes serving as an IT Support Officer for TCIL, managing IT infrastructure for the Telemedicine University Hospital Fann as part of the Panafrican e-Network project. Sada holds an Engineer's degree in Network and System Microsoft Technology from NIIT Senegal and a BAC from Thierno Saidou Nourou Tall.
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