Shanen

Shanen Ma possesses extensive experience in digital marketing and analytics, currently serving as the Digital Insights Data Analytics business owner at Cbus Super Fund since November 2019. In this role, Shanen advocates for digital-first insights to enhance marketing campaigns that prioritize member experiences and provides training on digital tools to stakeholders. Previously, Shanen held leadership positions at AGL Energy and Telstra, focusing on digital marketing strategies, performance metrics, and personalized customer communication. Shanen's earlier experience includes managing local area marketing initiatives at Commonwealth Bank and various roles in retail banking, complemented by a Bachelor of Commerce (Hons) in Marketing Management from the University of Melbourne.