Yasir Irfan Siddiqi

Yasir Irfan Siddiqi is an accomplished strategic commercial leader with extensive experience in trade and category marketing, talent management, and organizational growth within prominent organizations such as Coca-Cola CCI and Gourmet Foods. Currently serving as the Head of Trade & Category Marketing at Coca-Cola CCI since May 2015, Yasir skillfully drives growth through innovative channel strategies and shopper marketing initiatives. Previous roles include HR Business Partner, National Key Account Manager, and Sales Centre Manager, showcasing a strong capability in developing strategic plans that align with corporate objectives, fostering high-performing teams, and optimizing revenue growth. Yasir holds an MBA from the Lahore School of Economics and has a solid academic foundation from Government College University, Lahore.