Nicolas Perekrestow

Nicolas PEREKRESTOW is a seasoned professional with extensive experience in product ownership and digital analytics, currently serving at Cdiscount since June 2014. As a Product Owner for Artificial Intelligence in Retail Media, Nicolas integrates AI algorithms into the Cdiscount Advertising Retail Solution, optimizing offer selection for sponsored placements. Additionally, in the role of Product Owner for Data Tracking, Nicolas oversees the delivery of reliable, compliant data for digital marketing and analytics initiatives, while managing a team of data analysts and defining product vision and roadmaps. Previous positions include Digital Analytics Team Leader and Senior Digital and User Experience Analyst, as well as consultancy roles at emnos and Unilever. Nicolas holds a Master's degree in Management from Audencia and has a strong academic background in scientific studies.