Ali Pax Castro

Ali Pax Castro is a User Experience Researcher at CDK Global, with previous experience as a Research Consultant and Co-Founder of Developing Cultural Dialogue, where the focus is on fostering dialogue that embraces diversity and addressing implicit biases. Ali has also worked as a User Experience Researcher at Nimbly and as a Freelance Researcher, designing impactful studies for startups and enhancing brand identities. Prior roles include Insights Research Coordinator at H-E-B, where Ali optimized data-driven strategies for retail operations, and Graduate Instructional and Research Assistant at Texas State University, managing research projects that improved data collection methods. Ali holds a Master of Science in Information Science/Studies from The University of Texas at Austin and two degrees in Communication Studies from Texas State University.