Dayna Welch

Dayna Welch is an experienced professional in digital advertising and marketing, currently serving as the Director of Digital Advertising at CDK Global since 2012, where responsibilities include creating and implementing strategies to increase sales and market share for GM divisions in the Southeast Region. Prior roles include Regional Digital Manager for Volkswagen Southeast Region, Management Supervisor at Manheim overseeing key account marketing for national accounts, and Management Supervisor positions at TBWA\CHIAT\DAY and Young & Rubicam, focusing on luxury OEM clients. Dayna's career began at BBDO and GM Planworks, managing media plans and strategic communications. Dayna holds a BA in Communications and Journalism from Michigan State University.