Bernadette de Guzman

Senior Channel Marketing Supervisor at CDO Foodsphere, Inc.

Bernadette de Guzman possesses extensive experience in channel marketing and key account management, currently serving as Senior Channel Marketing Supervisor and Cluster Lead for MT VisMin at CDO Foodsphere, Inc. since February 2017. Prior to this role, Bernadette held positions as Key Accounts Manager and Associate Key Accounts Manager at CDO Foodsphere, and as Key Accounts Manager at Human Nature (Gandang Kalikasan, Inc.) from March 2015 to February 2017. Bernadette's earlier career includes roles as a Commercial Lending Officer and Management Trainee at China Bank PH (August 2012 - March 2015) and an internship in Human Resources at Del Monte Philippines, Inc. in 2011. Bernadette holds a Bachelor of Science degree in Communications Technology Management from Ateneo de Manila University, completed in 2012, and received earlier education at St. Paul College Pasig.

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Quezon City, Philippines

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CDO Foodsphere, Inc.

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THE MEAT OF THE STORY Foodsphere’s remarkable growth from an aspiring small-scale industry to a competitive mega-enterprise was powered by the vision of dietitian and enterprising housewife Corazon Dayro-Ong: “To be able to provide the most number of people with the highest quality products at the most affordable prices.” She set out to fulfill this dream when she started selling homemade meat products by knocking on doors of neighbors and friends. Soon, the succulence of her tocino and longaniza gained popularity through word of mouth and orders started to pour in faster than she could prepare them. To augment the increasing demand, Mrs. Ong put up CDO Food Products, a small meat processing plant, on the family residential lot in Marulas, Valenzuela. The factory began operating with a meager capital of P100,000 and churned no more than 150 kilos in production daily. A year later, CDO saw the inclusion of hams, bacons, and sausages among its new product lines. And in 1981, Foodsphere, Inc. was established as the company that produces the CDO brand of processed meat. It operated with an authorized capital stock of one million pesos and had the Ong family members at the helm as its major stockholders and key officers. In 1989, Foodsphere acquired a massive 5,000 square meter land along expressway in Canumay, Valenzuela. The new plant is capable of producing up to 30,000kgs of assorted meat products daily. In 1997, the establishment of an impressive technoplant that sits on a sprawling 2.5 hectare property in Paso de Blas, Valenzuela became a solid testimony to the continuing growth of Foodsphere. At this time, the company is capable of producing up to 100 metric tons of assorted meat products and 7,000 canned products per day. And in 2008, Foodsphere has made a major leap with the establishment of its mega plant in Malvar, Batangas.


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1,001-5,000

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