Shifa Mushtaq

Shifa Mushtaq is a skilled marketing professional currently serving as a Digital Quality Strategist at Applause since June 2023, where expertise in crowd-sourced digital quality testing and feedback is applied. Previously, Shifa worked as a Marketing Consultant at Hewlett Packard Enterprise, conducting risk evaluations and presenting a B2B marketing campaign aimed at the Asia-Pacific region. Experience also includes a Marketing Intern role at Logan Consulting, where Shifa managed SEO strategies and contributed to technical blogging, as well as a Retail Management Intern position at CVS Health, where customer engagement initiatives led to increased loyalty program sign-ups. Additionally, Shifa held the role of Social Media Marketing Manager at For Good Foods, LLC, enhancing engagement rates and driving revenue growth through ecommerce improvements. Shifa holds a Bachelor of Science in Marketing/Marketing Management from DePaul University.