David L. Mothersbaugh

Dr. Mothersbaugh is currently the Associate Dean for Undergraduate and International Programs at University of Alabama’s Culverhouse College of Business. Prior to that he served as the Department Chair for Marketing. In addition to these leadership roles, David co-founded the UA Sales Program, was founding director of the UA Services Marketing Program, and served as acting director of the International Business Program. In his current role, he served on the ACE Internationalization Lab Executive Committee tasked with developing and implementing a strategic plan for internationalizing the University of Alabama. David is an award-winning researcher and teacher as well as co-author of the text Consumer Behavior: Building Marketing Strategy. In 2018, he was awarded the John S. Bickley Innovation and Creativity Award for his programmatic work on student engagement.