Tapopriya Datta has a diverse work experience spanning multiple roles and industries. Tapopriya started their career as a Programmer Analyst at Cognizant Technology Solutions from November 2009 to May 2012. Tapopriya then moved on to Godrej Strategic Marketing Group, where they worked as a Brand Marketing Manager from June 2014 to March 2016. During their time at Godrej, they executed various content production campaigns, conceptualized impactful integration programs, and forged partnerships.
Tapopriya then joined Godrej Group as a Senior Brand Manager and Digital Marketing Lead from April 2016 to May 2019. In this role, they led digital marketing initiatives and managed brand campaigns. Tapopriya was responsible for leveraging digital channels and driving engagement and growth on social media platforms. Tapopriya also played a key role in achieving desired reach and frequency through holistic TV and digital plans.
Currently, Tapopriya is working at CEAT Tyres Limited as the Brand and Digital Marketing Lead. Tapopriya joined the company in June 2019 and holds various responsibilities such as leading community growth and engagement on social media, spearheading performance branding using programmatic and social channels, driving business growth on marketplaces, and managing influencer collaborations. Tapopriya is proficient in various tools such as DV360, CM, Analytics-GA/AA, FB Business Manager, and GTM.
Tapopriya's work experience showcases their expertise in digital marketing, brand management, content production, and strategic partnerships.
Tapopriya Datta completed their education with a Master of Business Administration (MBA) degree in Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) from 2012 to 2014. Prior to that, they obtained a Bachelor of Technology (BTech) degree in Electronics and Communications Engineering from West Bengal University of Technology between 2005 and 2009. Additionally, Tapopriya has obtained certifications in Flipkart Ads - Search Advertising, Product Contextual Ads, and Google Adwords Search Certification. Tapopriya also holds a Sybase ASE SQL Developer Professional Certification.
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CEAT
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CEAT Limited is engaged in manufacturing and sale of automotive tires, tubes and flaps. The Company manufactures radials for a range of vehicles. It offers products for light commercial vehicles (LCVs), motorcycles, scooters, cars, farm vehicles and trailers, off the road (OTR)/specialty vehicles and trucks, among others. It has capacity to produce approximately 95, 000 tires per day. The CEAT Bike tires include CEAT Zoom, CEAT Zoom Tubeless, F67, F85, Milaze, Secura Sport and Secura Zoom, among others. Its scooter tire range includes Gripp and Zoom D. Its car tire range includes BT, Czar AT, Czar HT, Rhino and Rhino TQ. It offers Buland and Buland Mile XL RIB for LCVs. It offers Anmol SL and Buland Mile XL for autos. Its tire range for farm and agriculture vehicle includes Aayushmaan Front, Aayushmaan Rear, Samraat Front and Samraat Super Front. It has developed OTR or specialty tires for mining, quarrying, rock excavation, construction and port applications.
